2017
CollegePre-med to finance
I switched from pre-med to finance as a college freshman. I learned how to value Amazon and Apple. Nobody walked me through credit scores, budgeting, or taxes.
2017
Author
Taylor Price
Founder and CEO, Priceless Tay
Taylor Price started Priceless Tay in 2019 to make money advice clear for the people who were never taught it. Every program is built on her Money Type™ method and the Rich Routine™ Money System.
- Started Priceless Tay2019
- Started fromHudson Valley, NY
- CreatedMoney Type method
- BuiltRich Routine system
If I'm studying this and I'm still confused, what about everyone else?
My story, so far
From pre-med to Priceless Tay
I started Priceless Tay because I was tired of money advice that felt too complicated, too boring, or talked down to the people who needed it most. Here is how it got here.
2019
Day onePosting from my parents' basement
From my parents' basement in the Hudson Valley, I started posting what I was learning. A blog became YouTube, then TikTok in December 2019. My 10th TikTok went viral.
20192020
The questionsCOVID, and a flood of DMs
When COVID hit a few months later, the questions poured in: stimulus checks, student loans, whether it still made sense to invest. That year also brought a Nassau County Legislature Citation.
20202023
RecognitionAwards and bigger stages
Bankrate Visionaries named Priceless Tay the Best Financial Activism Account, and GoBankingRates named me a Top 100 Money Expert (again in 2024 and 2025). I was also on stage at the SXSW 2023 Audience Awards in Austin.
2023
SXSW 2023 Audience Awards, Austin. 2024
Investing talkNasdaq, New York
I sat on the Moomoo x Nasdaq panel, Unlock Strategic Views, in New York.
20242025
On stageForbes Creator Upfronts
A session at the 2025 Forbes Creator Upfronts, held in partnership with Walmart Creator.
2025
2025 Forbes Creator Upfronts. Today
NowA platform, same mission
What started as one person's posts is now coaching, free tools, and training built on the Money Type method and the Rich Routine. My upcoming book on financial confidence takes it further. Nobody should have to figure out money alone.
Today
What I teach
It starts with your Money Type
Money advice works better when it starts with your Money Type, the pattern that runs when money gets emotional. There are four types, and each one gets a different first fix before a full money system.
- StrategistA Strategist has a working plan that needs to scale.
- SpenderA Spender has money that moves faster than the system around it.
SaverA Saver can hold money but hasn't let it work yet.
ScramblerA Scrambler has no set order for what gets paid first.
Not sure which one you are? Take the free Money Type quiz, try the free money tools, or look up a term in the money glossary.
What I help with
Growing your money, in the right order
Type first, then the first fix, then a money system that runs on its own. These are the places people usually get stuck.
Start investing
Your first account, your first fund, and a plan that keeps running. Start with the investor type quiz.
Build a money system
The Rich Routine Money System, built around your Money Type, so saving and investing keep running without you forcing it.
Build a safety net
A buffer sized for your life. Try the emergency fund calculator.
Get out of debt
A payoff order you can stick to. Map it with the debt payoff calculator.
Plan to retire rich
See where your future self is headed with the retirement calculator.
Set goals that get funded
A number, a date and a first move. Grab the money goals worksheet.
Ways to work with me
Pick where you want to start
FreeMoney Type quiz Find your pattern and your first fix.
FreeInvestor type quiz Eight quick questions on how you handle risk.
FreeMoney tools Calculators for emergency funds, debt payoff, retirement and more.
CoachingFoundation and Executive coaching Coaching built on the Rich Routine Money System.
ListenThe podcast Money conversations for young adults.
ComingBook waitlist Hear first about my book on financial confidence.
Brands and event teams: see partnerships and speaking.
Credentials
Recognition and press
As Seen In
Founder and CEO, Priceless Tay. Started Priceless Tay in 2019.- GoBankingRates Top 100 Money Expert, 2023, 2024, and 2025
- Bankrate Visionaries, Best Financial Activism Account, 2023
- Featured in Good Morning America, The Wall Street Journal, Fortune, Fox Business and Business Insider
- Creator of the Money Type method and the Rich Routine Money System
See the coverage on the Press page.
Priceless Tay content is financial education, not personalized investment, tax, or legal advice. Read the editorial policy.
