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Press

The Money Moves Heard 'Round The World

Priceless Tay on Good Morning America, Fox News, Fortune, and The Wall Street Journal.

Bankrate Visionaries, Best Financial Activism Account, 2023
GoBankingRates Top 100 Money Expert, 2023, 2024 and 2025

Taylor Price speaking on a panel at Nasdaq — Taylor Price on a Nasdaq panel

TikTokers are showing employees what they're worth.

AD Week

“You’re Probably Underpaid”: Creators Are Changing the Conversation About Salary

Isolated, cash-strapped young adults are looking for cheaper alternatives to romance and increasingly turning to social outings with friends.

Business Insider

How inflation and loneliness are killing Gen Z’s dating game

They don't teach this stuff in school but I'm not gonna let that stop me.

Buzzfeed

7 Things That I, A High School Student, Have Learned About Money On TikTok

Social media influencers are playing a vital role in promoting financial literacy and encouraging Gen Zers to start investing.

CFA Institute

How TikTok is Transforming Financial Advice

As a new round of Covid economic stimulus approaches, financial experts weigh in on what college-age students and the youngest workers should do wi...

CNBC

Covid stimulus and Gen Z Americans: How the young can save and spend it

A money expert’s guide to figuring out how to fairly share rental costs with a roommate before things get messy.

Elite Daily

So, What’s Actually The Best Way To Split Rent With A Roommate?

We spoke with finfluencers building their audiences as people seek advice in navigating today’s tough economy As the global economic picture has be...

Fintech Nexus

Millions Flock to Finfluencers on TikTok, YouTube and Facebook Amid Market Chaos

“When you look at personal finance holistically, you're able to see how the different parts of your life interact with each other and affect each o...

Fortune

Meet Taylor Price, a 22-year-old who wants to change the way Gen Z thinks about money

A new survey by Bank of America found that 46% of adult members of Gen Z are getting financial assistance from parents or family members to cover h...

Fox Business

Nearly half of Gen Z rely on financial help from parents, family: BofA survey

Here’s what the youngest voters want for their finances.

GoBankingRates

Gen Z Voters: 4 Financial Policies We Want Under a Harris Administration

Check out these creators for TikTok

GoBankingRates

10 Biggest Financial TikTok Stars of 2022

A look at the top authors, podcast hosts and more.

GoBankingRates

Where Do Americans Get Their Money Advice? Top 100 Financial Experts of 2022

The app is teaching a new generation how to invest and save.

GoBankingRates

The 10 Best Money Experts To Watch on TikTok

Get tips from leading financial experts.

GoBankingRates

10 Ways To Build Your Wealth Better, According to Experts

Her advice could be priceless.

GoBankingRates

TikTok’s Taylor Price: Gen Z Should Take Advantage of the Bear Market

GoBankingRates: I'm a Personal Finance TikToker With 1M Followers: Here Are the Easiest Ways To Grow Your Wealth

GoBankingRates

I'm a Personal Finance TikToker With 1M Followers: Here Are the Easiest Ways To Grow Your Wealth

Gen Z’s blueprint for social media shopping.

GoBankingRates

5 Ways Gen Zers Find the Best Holiday Shopping Deals Through Social Media

Humphrey Yang was the most popular finance influencer, according to new research

Gulf News

10 social media influencers most popular for their insights on personal finance

Gen Z | those born between 1997 and 2012 | is already shaking up the workplace and the economy. They’re more comfortable talking about salary with ...

Her Money

The Best Money Moves For Gen Z

As a member of Gen Z, I feel qualified to say that my generation has grown up watching the world burn. In just the past few years, we’ve: Trudged t...

Her Money

Top 4 Financial Tips For Gen Z

Learn how to set, budget, and achieve SMART financial goals for 2026. Automate savings, reduce debt and plan for retirement with expert tips.

Linkedin News

How to Set Good Financial Goals

Taylor Price is a 21-year-old female finance influencer dominating social media platforms like TikTok, Instagram, and YouTube. Here’s how she got h...

Market Realist

TikTok Influencer Taylor Price Teaches Gen Z Personal Finance Basics (EXCLUSIVE)

New data shows a positive correlation between sound personal finance practices and your mental health | including how well you sleep.

Millie Magazine

Does Better Financial Control Lead to Better Sleep?

From the power of Reddit to the impact of a TikTok-trending ETF, the immediate effects of social media on market performance are here to stay. It’s...

NASDAQ

From TikTok to YouTube, How to Reach Investors with Influencers

Taylor Price, known as @pricelesstay, has over 1 million followers on TikTok, where she aims to educate Gen Z on financial literacy. Her goal is to...

NASDAQ

TikTok’s Taylor Price Shares What She Wishes Everyone Knew About Inflation

Ahead of the FOMC's interest rate decision, Federal Reserve chief Powell faces a banking crisis and the need to tackle high inflation.

Newsweek

Jerome Powell on the horns of dilemma of the Federal Reserve’s own making

Prepare for financial emergencies with insurance, emergency funds, and more. Learn key strategies to protect your family and secure your financial ...

Penny Calling Penny

How To Prepare For Financial Emergencies With Insurance, Emergency Funds, and More

Celebrate National Financial Awareness Day 2025 by learning essential tips and strategies to achieve financial independence and secure your future.

Penny Calling Penny

Women Tell Women How To Achieve True Financial Independence

/PRNewswire/ -- The intuitive investment and trading platform moomoo has successfully concluded an exclusive event hosted at the Nasdaq MarketSite ...

PR Newswire

Moomoo Celebrates Financial Literacy Month at Nasdaq

If you grew up in a household where money talk was taboo, now’s your chance to break the cycle. Here are six steps you can take to ensure your kids...

Purewow

6 Ways to Raise a Financially Responsible Teen

TikTok Phenom @pricelesstay, Taylor Price, has helped over 1,000,000 Gen Zers build a budget, start saving, pay off debt, and invest.

Quotable Media Co

How TikTok Phenom @pricelesstay Is Empowering Gen Z to Financial Literacy

Retirement | even early retirement | is possible for Gen Zers. Find out how you can get on the right track to achieve financial freedom.

Refinery29

Early Retirement Isn’t A Pipe Dream | Here’s What You Can Be Doing Now

Most people enter adulthood feeling broke and spending frugally. Not Gen Z.

SpokesMan Review

Gen Z spending gets supercharged by inflation and wage growth

Welcome to our favorite month of the year! Can anyone guess why? It’s Financial Literacy Month and there’s nothing we love more than helping teens ...

Step

Real Talk: Part 4, featuring Taylor Price

A fifth of young investors are getting their stock tips from Instagram, according to research.A survey by Hargreaves Lansdown, the financial servic...

The Times

Young investors eager to follow ‘finfluencers’ for stock tips

Taylor Price is not your average TikTok celebrity. As CEO of financial education platform TAP Intuit and with over 180,000 followers on TikTok, ent...

Thrive Global

How Entrepreneur Taylor Price is Changing Generation Z’s Personal Finances

“I think Gen Z has a struggle of prioritizing financial boundaries.” to Viral Financial Influencer Taylor Price shares her opinion of Gen Z’s spe...

Varney & Co

Financial Influencer Taylor Price shares her opinion of Gen Z’s spending on weddings

Yahoo Finance: 5 Financial Goals To Achieve Before Summer Ends

Yahoo Finance

5 Financial Goals To Achieve Before Summer Ends

Taylor Price, known as @pricelesstay, has over 1 million followers on TikTok, where she aims to educate Gen Z on financial literacy. Her goal is to...

Yahoo Finance

TikTok’s Taylor Price Shares What She Wishes Everyone Knew About Inflation

According to a recent GOBankingRates survey of more than 1,000 Americans, 32% trust social media for money advice. If you

Yahoo Finance

32% of Americans Trust Social Media for Financial Advice: 5 Best Money Tips From Top ‘Finfluencers’

NEW YORK, NY / ACCESSWIRE / July 31, 2020 / Right now with the current pandemic, all businesses are dealing with losses and people who are looking ...

Yahoo Finance

The Top 30 Entrepreneurs You Should Follow In 2020 During COVID-19

You're ready to get to a better place financially; you just need a little help. Whether you have money and aren't sure what to do with it or need t...

Yahoo Finance

Top Expert Money Advice for How to Better Build Your Wealth

Yahoo Finance: 10 Ways To Build Your Wealth Better, According to Experts

Yahoo Finance

10 Ways To Build Your Wealth Better, According to Experts

Some purchases bring you joy, while others leave you feeling nothing but regret -- and even financial pros and celebrities aren

Yahoo Finance

17 Money Experts Reveal Their Best and Worst Purchases Ever

Like every other generation before it, Gen Z has a unique set of circumstances that continue to shape their response to the world. They grew up in ...

Yahoo Finance

5 Money Experts for Gen Z To Follow Now

Studies from 2023 show that shoppers can save money on groceries by shopping at multiple grocery stores. Axios recently reported that the era of on...

Yahoo Finance

The Best Stores For Every Kind of Shopping

With so much financial advice out there, it

Yahoo Finance

The Top Money Advice From Mark Cuban, Dave Ramsey and More of the Most Influential Experts

As part of the debt ceiling deal, borrowers are going to have begin paying their student loans again. Taylor Price, founder of Priceless Tay and Co...

Yahoo Finance

Student loan repayments are likely to restart: How to adjust your budget for the expense

Many millennials came of age at a time when the mantra "Treat yo

Yahoo Finance

Gen Z vs. Millennial Spending Habits: Does Parenting Affect Who’s Splurging More?

If Kamala Harris is elected president, Gen Z wants her to show them the money. Considered a very financially savvy generation, these young people a...

Yahoo Finance

Gen Z Voters: 4 Financial Policies We Want Under a Harris Administration

TikTokers are showing employees what they're worth.

AD Week

“You’re Probably Underpaid”: Creators Are Changing the Conversation About Salary

Isolated, cash-strapped young adults are looking for cheaper alternatives to romance and increasingly turning to social outings with friends.

Business Insider

How inflation and loneliness are killing Gen Z’s dating game

They don't teach this stuff in school but I'm not gonna let that stop me.

Buzzfeed

7 Things That I, A High School Student, Have Learned About Money On TikTok

Social media influencers are playing a vital role in promoting financial literacy and encouraging Gen Zers to start investing.

CFA Institute

How TikTok is Transforming Financial Advice

As a new round of Covid economic stimulus approaches, financial experts weigh in on what college-age students and the youngest workers should do wi...

CNBC

Covid stimulus and Gen Z Americans: How the young can save and spend it

A money expert’s guide to figuring out how to fairly share rental costs with a roommate before things get messy.

Elite Daily

So, What’s Actually The Best Way To Split Rent With A Roommate?

We spoke with finfluencers building their audiences as people seek advice in navigating today’s tough economy As the global economic picture has be...

Fintech Nexus

Millions Flock to Finfluencers on TikTok, YouTube and Facebook Amid Market Chaos

“When you look at personal finance holistically, you're able to see how the different parts of your life interact with each other and affect each o...

Fortune

Meet Taylor Price, a 22-year-old who wants to change the way Gen Z thinks about money

A new survey by Bank of America found that 46% of adult members of Gen Z are getting financial assistance from parents or family members to cover h...

Fox Business

Nearly half of Gen Z rely on financial help from parents, family: BofA survey

Here’s what the youngest voters want for their finances.

GoBankingRates

Gen Z Voters: 4 Financial Policies We Want Under a Harris Administration

Check out these creators for TikTok

GoBankingRates

10 Biggest Financial TikTok Stars of 2022

A look at the top authors, podcast hosts and more.

GoBankingRates

Where Do Americans Get Their Money Advice? Top 100 Financial Experts of 2022

The app is teaching a new generation how to invest and save.

GoBankingRates

The 10 Best Money Experts To Watch on TikTok

Get tips from leading financial experts.

GoBankingRates

10 Ways To Build Your Wealth Better, According to Experts

Her advice could be priceless.

GoBankingRates

TikTok’s Taylor Price: Gen Z Should Take Advantage of the Bear Market

GoBankingRates: I'm a Personal Finance TikToker With 1M Followers: Here Are the Easiest Ways To Grow Your Wealth

GoBankingRates

I'm a Personal Finance TikToker With 1M Followers: Here Are the Easiest Ways To Grow Your Wealth

Gen Z’s blueprint for social media shopping.

GoBankingRates

5 Ways Gen Zers Find the Best Holiday Shopping Deals Through Social Media

Humphrey Yang was the most popular finance influencer, according to new research

Gulf News

10 social media influencers most popular for their insights on personal finance

Gen Z | those born between 1997 and 2012 | is already shaking up the workplace and the economy. They’re more comfortable talking about salary with ...

Her Money

The Best Money Moves For Gen Z

As a member of Gen Z, I feel qualified to say that my generation has grown up watching the world burn. In just the past few years, we’ve: Trudged t...

Her Money

Top 4 Financial Tips For Gen Z

Learn how to set, budget, and achieve SMART financial goals for 2026. Automate savings, reduce debt and plan for retirement with expert tips.

Linkedin News

How to Set Good Financial Goals

Taylor Price is a 21-year-old female finance influencer dominating social media platforms like TikTok, Instagram, and YouTube. Here’s how she got h...

Market Realist

TikTok Influencer Taylor Price Teaches Gen Z Personal Finance Basics (EXCLUSIVE)

New data shows a positive correlation between sound personal finance practices and your mental health | including how well you sleep.

Millie Magazine

Does Better Financial Control Lead to Better Sleep?

From the power of Reddit to the impact of a TikTok-trending ETF, the immediate effects of social media on market performance are here to stay. It’s...

NASDAQ

From TikTok to YouTube, How to Reach Investors with Influencers

Taylor Price, known as @pricelesstay, has over 1 million followers on TikTok, where she aims to educate Gen Z on financial literacy. Her goal is to...

NASDAQ

TikTok’s Taylor Price Shares What She Wishes Everyone Knew About Inflation

Ahead of the FOMC's interest rate decision, Federal Reserve chief Powell faces a banking crisis and the need to tackle high inflation.

Newsweek

Jerome Powell on the horns of dilemma of the Federal Reserve’s own making

Prepare for financial emergencies with insurance, emergency funds, and more. Learn key strategies to protect your family and secure your financial ...

Penny Calling Penny

How To Prepare For Financial Emergencies With Insurance, Emergency Funds, and More

Celebrate National Financial Awareness Day 2025 by learning essential tips and strategies to achieve financial independence and secure your future.

Penny Calling Penny

Women Tell Women How To Achieve True Financial Independence

/PRNewswire/ -- The intuitive investment and trading platform moomoo has successfully concluded an exclusive event hosted at the Nasdaq MarketSite ...

PR Newswire

Moomoo Celebrates Financial Literacy Month at Nasdaq

If you grew up in a household where money talk was taboo, now’s your chance to break the cycle. Here are six steps you can take to ensure your kids...

Purewow

6 Ways to Raise a Financially Responsible Teen

TikTok Phenom @pricelesstay, Taylor Price, has helped over 1,000,000 Gen Zers build a budget, start saving, pay off debt, and invest.

Quotable Media Co

How TikTok Phenom @pricelesstay Is Empowering Gen Z to Financial Literacy

Retirement | even early retirement | is possible for Gen Zers. Find out how you can get on the right track to achieve financial freedom.

Refinery29

Early Retirement Isn’t A Pipe Dream | Here’s What You Can Be Doing Now

Most people enter adulthood feeling broke and spending frugally. Not Gen Z.

SpokesMan Review

Gen Z spending gets supercharged by inflation and wage growth

Welcome to our favorite month of the year! Can anyone guess why? It’s Financial Literacy Month and there’s nothing we love more than helping teens ...

Step

Real Talk: Part 4, featuring Taylor Price

A fifth of young investors are getting their stock tips from Instagram, according to research.A survey by Hargreaves Lansdown, the financial servic...

The Times

Young investors eager to follow ‘finfluencers’ for stock tips

Taylor Price is not your average TikTok celebrity. As CEO of financial education platform TAP Intuit and with over 180,000 followers on TikTok, ent...

Thrive Global

How Entrepreneur Taylor Price is Changing Generation Z’s Personal Finances

“I think Gen Z has a struggle of prioritizing financial boundaries.” to Viral Financial Influencer Taylor Price shares her opinion of Gen Z’s spe...

Varney & Co

Financial Influencer Taylor Price shares her opinion of Gen Z’s spending on weddings

Yahoo Finance: 5 Financial Goals To Achieve Before Summer Ends

Yahoo Finance

5 Financial Goals To Achieve Before Summer Ends

Taylor Price, known as @pricelesstay, has over 1 million followers on TikTok, where she aims to educate Gen Z on financial literacy. Her goal is to...

Yahoo Finance

TikTok’s Taylor Price Shares What She Wishes Everyone Knew About Inflation

According to a recent GOBankingRates survey of more than 1,000 Americans, 32% trust social media for money advice. If you

Yahoo Finance

32% of Americans Trust Social Media for Financial Advice: 5 Best Money Tips From Top ‘Finfluencers’

NEW YORK, NY / ACCESSWIRE / July 31, 2020 / Right now with the current pandemic, all businesses are dealing with losses and people who are looking ...

Yahoo Finance

The Top 30 Entrepreneurs You Should Follow In 2020 During COVID-19

You're ready to get to a better place financially; you just need a little help. Whether you have money and aren't sure what to do with it or need t...

Yahoo Finance

Top Expert Money Advice for How to Better Build Your Wealth

Yahoo Finance: 10 Ways To Build Your Wealth Better, According to Experts

Yahoo Finance

10 Ways To Build Your Wealth Better, According to Experts

Some purchases bring you joy, while others leave you feeling nothing but regret -- and even financial pros and celebrities aren

Yahoo Finance

17 Money Experts Reveal Their Best and Worst Purchases Ever

Like every other generation before it, Gen Z has a unique set of circumstances that continue to shape their response to the world. They grew up in ...

Yahoo Finance

5 Money Experts for Gen Z To Follow Now

Studies from 2023 show that shoppers can save money on groceries by shopping at multiple grocery stores. Axios recently reported that the era of on...

Yahoo Finance

The Best Stores For Every Kind of Shopping

With so much financial advice out there, it

Yahoo Finance

The Top Money Advice From Mark Cuban, Dave Ramsey and More of the Most Influential Experts

As part of the debt ceiling deal, borrowers are going to have begin paying their student loans again. Taylor Price, founder of Priceless Tay and Co...

Yahoo Finance

Student loan repayments are likely to restart: How to adjust your budget for the expense

Many millennials came of age at a time when the mantra "Treat yo

Yahoo Finance

Gen Z vs. Millennial Spending Habits: Does Parenting Affect Who’s Splurging More?

If Kamala Harris is elected president, Gen Z wants her to show them the money. Considered a very financially savvy generation, these young people a...

Yahoo Finance

Gen Z Voters: 4 Financial Policies We Want Under a Harris Administration

As seen in

Press moments

Taylor Price in the Wall Street Journal studio

Wall Street JournalMeet the Investors Taking Tips From Social MediaRead the story

Taylor Price on Good Morning America

Good Morning AmericaHow to make money moves: top tips for Gen Z on budgeting and investingRead the story

Portrait of Taylor Price for Fortune

FortuneMeet Taylor Price, a 22-year-old who wants to change the way Gen Z thinks about moneyRead the story

Taylor Price on the Nasdaq billboard in Times Square

NasdaqTaylor Price on the Nasdaq tower in Times SquareRead the story

Taylor Price on Yahoo Finance

Yahoo FinanceStudent loan repayments are likely to restart: How to adjust your budget for the expenseRead the story

Awards and recognition

Bankrate named Priceless Tay the Best Financial Activism Account in its 2023 Visionaries awards. GoBankingRates named founder and CEO Taylor Price a Top 100 Money Expert in 2023, 2024, and 2025.

2023
Best Financial Activism Account
Bankrate Visionaries
2023, 2024, 2025
Top 100 Most Influential Money Experts
GoBankingRates
2020
Citation for community leadership
Nassau County Legislature

TV & video

Broadcast segments, newest first. Play them here, or open the original on the network.

Gen Z financial expert Taylor Price explains why young adults are delaying milestones

Aug 6, 2026 · Fox News · Fox & Friends · 1:32

Inflation and the rising cost of living are forcing Gen Z to delay homeownership and marriage.

Watch on Fox News

The 'money tree' strategy Americans need to know

May 1, 2026 · Fox Business · Varney & Co. · 3:11

Financial influencer Taylor Price joins ‘Varney & Co.’ to break down how shifting your mindset can help Americans grow wealth and achieve the American Dream.

Watch on Fox Business

Trump eyes 10% credit card interest rate cap to boost affordability

Jan 11, 2026 · Fox News · Fox & Friends

Fox & Friends segment on credit card affordability.

Watch on Fox News

Podcast appearances

Taylor as a guest on shows about money, careers, and growing up with your finances.

Written press

81 stories in print and online, from Fortune to Bloomberg.

Search coverage

81 features

AD Week
“You’re Probably Underpaid”: Creators Are Changing the Conversation About Salary
TikTokers are showing employees what they're worth.
Read on AD Week
Bankrate
AWARD: The 2023 Bankrate Visionaries
Read on Bankrate
Bankrate
4 Popular Money Influencers Reveal The Best Investing Decision They Ever Made | Bankrate
Read on Bankrate
Bloomberg
Gen Z Spending Gets Supercharged by Inflation and Wage Growth
Read on Bloomberg
Boca Raton Observer
Show Me The Money Financial Influencers Make Economics Fun
Financial Influencers Make Economics Fun
Read on Boca Raton Observer

Media inquiries

Request the Priceless Tay press kit above. For an interview or a segment with Priceless Tay founder and CEO, Taylor Price, send a note. We reach out within 48 business hours after receiving an inquiry.