Skip to content

Coaching waitlist · Spots are full

Coaching Built Around Your Money Type

Coaching spots are full right now. Join the waitlist and you’ll hear first when the next Executive cohort opens and when Foundation enrollment reopens.

Free to join the waitlist · No card required

  • Strategist
  • Spender
  • Saver
  • Scrambler

Coaching spots are fullJoin the waitlist

← Glossary

Money glossary

Market Timing

Market timing is trying to guess the best moment to buy low and sell high in the stock market, instead of investing on a steady schedule.

Made for Instagram and TikTok Stories.

Save to Pinterest

What is market timing?

Market timing is trying to guess the best moment to buy low and sell high in the stock market. It sounds smart and feels strategic. The problem is that it almost never works, because nobody knows what the market will do tomorrow.

It also keeps a lot of beginners stuck. If you've been putting off investing because "the market's too high" or "it's too scary right now," you're trying to time the market. While you wait, your money sits there doing nothing.

Why it's so hard to pull off

To win at market timing, you have to be right twice: once when you get out and again when you get back in. Miss either one and you can end up worse off than if you'd done nothing.

Even professional fund managers who get paid to pick investments often fail to beat their benchmark index over long periods. S&P Dow Jones Indices tracks this in its SPIVA scorecards, so check there for the latest figures. If the pros struggle to do it consistently, guessing on your own is an even longer shot.

Meanwhile, cash sitting on the sidelines loses buying power to inflation. See real returns for how that works.

The psychology behind it

Market timing is mostly financial FOMO. People panic-buy when the market is high because everyone's talking about their gains, then panic-sell when it dips because everyone's doom-scrolling about a crash. That's buying high and selling low, the exact opposite of the goal.

What to do instead

Build a system that works no matter what the market does. The simplest one is dollar-cost averaging: investing the same amount on a regular schedule, whether the market is up or down.

Say you invest $200 every month. Some months prices are low and your $200 buys more shares. Some months prices are high and it buys fewer. Over time you're buying at all kinds of prices, and you never have to make a timing call. Setting it up once through automatic investing takes the decision off your plate.

Example: what consistency can add up to

Here's a hypothetical. You invest $300 every month from age 25 to 65, and your investments earn an average of 7% a year. After 40 years you'd have roughly $787,000. You put in $144,000 of your own money. The rest is growth from compound interest.

Real returns won't be a smooth 7% every year, and that's the point: you keep investing through the ups and downs instead of trying to dodge them. You can try your own numbers in the compound interest calculator.

If you remember one thing

Time in the market beats timing the market. Start with what you can, even $50 a month, stay invested, and let your money work while you live your life.

Your next step

Same numbers, different next move

Knowing the word is step one. Two people can read the same definition and need totally different first moves. Your Money Type tells you yours.

Find my Money TypeFree, about 2 minutes
Already know yours?