The next Executive cohort opens to the waitlist first.Join the waitlist
Financial coaching · waitlist open
Priceless Tay offers two financial coaching programs: Foundation, a $1,000 self-paced course, and Executive, a $2,500 six-week live cohort with Taylor Price. Both run on the Rich Routine™ Money System and are tailored to your Money Type.
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Name the pattern that runs when money gets emotional: Spender, Saver, Scrambler, or Strategist.
You stop blaming yourself and start working with how you're wired.
Get one first fix built for your type, not a budget built for someone else.
One change at a time, so it actually sticks.
Set up a short monthly money date with Taylor's Rich Routine™ so the system keeps running.
Your money runs on a routine, not on willpower.
Self-paced
Self-paced, for self-starters
$1,000
or 6 payments of $199 ($1,194 total)
Live with Taylor · most personal
6-week live cohort with Taylor
$2,500
or 6 payments of $416.67
“I am much more confident in my finances since I started this course 8 weeks ago.”
Matthew B.
“I now have automated most of my investments based on short term and long term goals. This gives me a lot of clarity on where my money is going and for what goals.”
Sreeja S.
“I don't think money is scary anymore, but that there are a lot of ways to increase it without having a steady 9-5 job.”
Joanna G.
Your coach
Founder and CEO, Priceless Tay
Taylor Price started Priceless Tay in 2019 to make money advice clear for the people who were never taught it. Every program is built on her Money Type™ method and the Rich Routine™ Money System.
Next cohort opens to the waitlist first
Tell us your Money Type and what you want help with. You'll hear first when the next Executive cohort opens and when Foundation enrollment reopens.
Foundation costs $1,000, or 6 payments of $199 ($1,194 total), for a self-paced program with 12 months of access. Executive costs $2,500, or 6 payments of $416.67, for a 6-week live cohort with Taylor Price.
A financial coach teaches you how to run your own money: budgeting, saving, debt, and how investing works, then helps you build and stick to a system. A financial advisor manages or recommends specific investments for you. Priceless Tay coaching is education, not personalized investment advice.
It depends on whether you will use it. Coaching pays off when you do the work: the worksheets, the sessions, and a monthly money date. Both programs include a conditional money-back guarantee if you complete the early steps and still do not feel clearer.
Coaching is built for Gen Z and young adults who were rarely taught how money works and want a clear plan, whether you are starting from debt, sitting on savings, or ready to invest.
Choose Foundation ($1,000) if you want self-paced lessons and templates. Choose Executive ($2,500) if you want a 6-week live cohort with Taylor, private strategy calls, and community accountability.
The Rich Routine™ is Priceless Tay's financial coaching framework built around your Money Type. It names your pattern, defines your next step, and gives you a monthly money date to keep the system running.
Yes. Foundation includes a 30-day conditional guarantee when you complete Parts 1 to 2 and core worksheets. Executive includes a 60-day conditional guarantee when you attend sessions and complete initial assignments.
Yes. Foundation is $1,000 or 6 payments of $199 ($1,194 total). Executive is $2,500 or 6 payments of $416.67.
Yes. Your Foundation investment is credited toward Executive coaching when you upgrade.
It helps, and it is free. Take the [Money Type quiz](/money-types/quiz) in about two minutes, then coaching builds your system around your type.
